Paul Weaver is a product innovation specialist and an industry pioneer who has spent the last decade creating some of the most recognizable products in the beverage and regulated cannabis spaces. Currently serving as the Director and Head of Cannabis for the Boston Beer Company (makers of Samuel Adams, Truly Hard Seltzer, and Twisted Tea), Paul is responsible for steering a trusted, legacy American institution into the future of adult consumption.

Paul’s career is defined by his willingness to step into the unknown. After spending a decade in the finance and banking sector and surviving the 2008 financial crisis, he realized his true passion was in creating tangible products. In 2010, he made a bold pivot, moving from Arizona to Toronto to enter the consumer packaged goods industry. He cut his teeth at Molson Coors, mastering the complex art of stakeholder management and supply chain logistics to launch highly anticipated products into the Canadian market.

In 2017, just as Canada was on the precipice of federal legalization, Paul left the safety of the beer industry to join Canopy Growth Corporation as Head of Innovation. Operating without a playbook, his team built manufacturing infrastructure from scratch by inventing pre-rolled joint machines, building a cannabis chocolate factory, and pioneering the highly complex cannabis beverage category. Today, at Boston Beer Company, Paul continues to fuse his deep expertise in beverage alcohol with cutting-edge cannabis innovation, most notably launching "Teapot," Canada’s #1 cannabis-infused iced tea. Known for a leadership style anchored in two simple rules "be smart and be kind", Paul is dedicated to destigmatizing the cannabis plant through safe, highly regulated, and meticulously crafted products.