While most marketers spend their careers chasing briefs, Colin Bettam spends his chasing conviction. Raised across Oakville, Indiana, and Connecticut, the perpetual new kid who got bullied, toughened up, and kept moving, he learned early that adaptability isn't a soft skill. It's a survival skill.

He is best known for doing the impossible in one of the most competitive brand battlegrounds in the country. At Molson, Colin took Coors Light from a challenger brand to the number one beer in Canada, nearly doubling its market share to a 14 point clip and driving close to a billion dollars in revenue over seven years. Then, just to prove he wasn't a one-category wonder, he licensed the Marshall amplifier brand, built a fridge that looked like a stack of Marshalls, and landed partnerships with Slash, Motley Crue, and Alex Lifeson from Rush. A frustrated musician who found a way to put one foot in the world of rock and roll.

Now as Chief Marketing Officer at League, Colin is taking on his biggest creative challenge yet: making healthcare feel human. In an industry where every brand looks and sounds identical, he is building something deliberately different, and proving that the best marketing minds don't just sell products. They change how entire categories think about themselves.