Lennox Liverpool

Lennox Liverpool

Founder, Tier 1 Sports Club

Founder, Tier 1 Sports Club

THE SIT DOWN

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"A kid comes in shy on week one. By week three the whole gym is cheering for them."
"A kid comes in shy on week one. By week three the whole gym is cheering for them."
"A kid comes in shy on week one. By week three the whole gym is cheering for them."

Lennox Liverpool

Lennox Liverpool

While most sports programs measure success in wins and losses, Lennox Liverpool measures it in the moment a shy kid walks into a gym and walks out knowing they belong. Raised in Montreal with a love for basketball that never left him, Lennox understood early that sport isn't really about the game. It's about what the game does to a person.

He is the kind of leader who shows up to local high school basketball games, soccer matches, and rugby games not because he has to, but because he wants to know what the kids actually care about. He takes feedback from parents. He listens more than he talks. And he coaches with a philosophy that is equal parts warmth and discipline, funny enough to earn their trust, serious enough to earn their respect.

Now as Founder of Tier One Sports Club, Lennox is building something bigger than a program. He is building a pipeline of better human beings, proving that the most important thing you can give a young person isn't a trophy. It's a room where they feel seen.

DEFINING MOMENTS

The Love

Montreal. A kid who fell in love with basketball and never stopped. The Lesson: "Sports gave me everything. All I want to do now is give that back. When you've felt what it does to you, you can't help but want to pass it on."

The Listen

Community Sports Research. Visiting local high schools and taking feedback from parents. The Lesson: "It's amazing what information you get by just listening. Most people are so busy talking they never find out what anyone actually needs."

The Trust

Tier One Sports Club. Earning the loyalty of parents and kids week after week. The Lesson: "Without the parents trusting you with their kids, it means nothing. You don't build a program. You build a relationship. The program is just what happens inside it."

The Transformation

Tier One Sports Club. Watching shy kids become gym favourites in a matter of weeks. The Lesson: "That's the whole job right there. Week one they can barely make eye contact. Week three the whole gym is cheering for them. If you can do that, you've done something that matters."

The Love

Montreal. A kid who fell in love with basketball and never stopped. The Lesson: "Sports gave me everything. All I want to do now is give that back. When you've felt what it does to you, you can't help but want to pass it on."

The Listen

Community Sports Research. Visiting local high schools and taking feedback from parents. The Lesson: "It's amazing what information you get by just listening. Most people are so busy talking they never find out what anyone actually needs."

The Trust

Tier One Sports Club. Earning the loyalty of parents and kids week after week. The Lesson: "Without the parents trusting you with their kids, it means nothing. You don't build a program. You build a relationship. The program is just what happens inside it."

The Transformation

Tier One Sports Club. Watching shy kids become gym favourites in a matter of weeks. The Lesson: "That's the whole job right there. Week one they can barely make eye contact. Week three the whole gym is cheering for them. If you can do that, you've done something that matters."

The Love

Montreal. A kid who fell in love with basketball and never stopped. The Lesson: "Sports gave me everything. All I want to do now is give that back. When you've felt what it does to you, you can't help but want to pass it on."

The Listen

Community Sports Research. Visiting local high schools and taking feedback from parents. The Lesson: "It's amazing what information you get by just listening. Most people are so busy talking they never find out what anyone actually needs."

The Trust

Tier One Sports Club. Earning the loyalty of parents and kids week after week. The Lesson: "Without the parents trusting you with their kids, it means nothing. You don't build a program. You build a relationship. The program is just what happens inside it."

The Transformation

Tier One Sports Club. Watching shy kids become gym favourites in a matter of weeks. The Lesson: "That's the whole job right there. Week one they can barely make eye contact. Week three the whole gym is cheering for them. If you can do that, you've done something that matters."

Connect with Lennox!

Connect with Lennox!

Connect with Lennox!

Lennox Liverpool

Lennox Liverpool

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