Lindsay St Jean is a commercial leader and culture builder who has spent her career driving growth for some of the world’s most iconic beverage and sports brands. As the Vice President of Sales for the Pinnacle Division at Breakthru Beverage Canada, Lindsay led the creation of a new, highly specialized sales division from the ground up, designed specifically to elevate the execution and market share of the Brown-Forman portfolio across the country.

Her career in high-stakes sales began at Maple Leaf Sports & Entertainment (MLSE), where she was the Group Sales Manager for Toronto FC during their wild, sold-out launch year. From there, she transitioned into the beverage industry, moving strategically through leadership roles at Diageo, Molson Coors, Labatt Breweries (AB InBev), and Corby Spirit and Wine (Pernod Ricard). Having navigated four of the largest global beverage organizations in Canada, Lindsay built a reputation for her deep channel expertise, her resilience through complex crises - including Covid, US tariff disputes, liquor board strikes and supply chain shortages - and her ability to build deep, authentic trust with her teams.

Beyond her commercial success, Lindsay is a passionate advocate for women in the industry, actively mentoring the next generation of leaders. She led the first Women's Associate Resource Group at Breakthru Beverage, building a community of over 300 members to foster mentorship and support. In 2024, her commitment to a "people-first" leadership style was recognized internally across 10,000 associates when she was awarded the Ray Herrmann Award for her outstanding leadership values.