Lindsay Wilson
Head of Six Pints Commercial
Marketing | Strategy | Leadership
As the Head of Six Pints Collective, Lindsay Wilson oversees marketing and commercial operations, steering the collective's growth with a focus on innovation. With a career that spans 15 years working on top-tier brands like Nike, Corona, and Heineken, Lindsay has demonstrated a keen aptitude for strategic marketing and brand management.
A notable career highlight for Lindsay was her transformative role at Molson Coors, where she led the expansion of the company's portfolio into seltzers and other ready-to-drink beverages. Under her leadership, Molson Coors launched several successful products, positioning the company as a major player in these rapidly growing segments. This strategic pivot not only expanded the company's market presence but also underscored Lindsay's ability to lead teams who can adapt and thrive in a constantly evolving market landscape.
Lindsay's leadership is guided by principles that prioritize continuous learning, bold decision-making, and celebrating team successes. Her commitment to putting people first and fostering a culture of ownership and accountability has made her a respected leader in the industry. With a career characterized by significant achievements and a management style that promotes inclusion and innovation, Lindsay Wilson continues to shape the future of beverage marketing and commercial strategy.
Lindsay’s Journey
2004 Inventa - Account Manager
Lindsay Wilson began her career at Inventa where she managed the Nike account, gaining crucial exposure to brand management and experiential on a global scale. Her significant accomplishment during this period was helping to execute the Nike Running program in Canada, where she brought the brand's campaigns to vibrant life and developed a deep understanding of consumer engagement.
2010 Corona - Brand Manager
Transitioning to Corona as Brand Manager, Lindsay embraced the challenge of enhancing the brand's appeal during Canada's winter months. This role allowed her to delve into the dynamics of marketing during off-peak seasons, where she led a brand repositioning strategy that significantly grew the brand during traditionally slow periods.
2019 Heineken - Director of Marketing
As Director of Marketing for Heineken, Lindsay advanced her expertise in managing international brand partnerships and high-stake campaigns. She orchestrated one of Heineken's most successful summer campaigns, leveraging a new Formula 1 partnership. This role involved extensive experiential marketing strategies that greatly enhanced brand visibility and consumer engagement across Canada.
2022 Molson Coors - Brand Director
In a pivotal role leading the Flavour Team at Molson Coors, Lindsay honed her skills in innovation management and strategic market expansion. She successfully launched and established multiple new products in the Canadian market, leading Molson Coors to become the second largest producer of seltzers in the country.
2022 Molson Coors - Leadership Team Member
In her current role as a Senior Leadership Team Member at Molson Coors, Lindsay continues to emphasize the importance of strategic leadership and the impact of nurturing a company culture that values innovation and people. She has spearheaded several initiatives focused on employee development and strategic growth.
2024Six Pints - Head of Commercial Operations
Lindsay Wilson's latest chapter unfolds as the Head of Six Pints Collective, where she leads commercial operations and marketing. In this role, Lindsay is responsible for leading a dynamic team to spearhead growth and innovation within Canada's craft beer scene. The collective includes notable brands like Brasseur du Montreal, Trou du diable, Creemore Springs Brewery, Granville Island Brewing, Fine Company, Duvel, and Hop Valley.
