Chris Sandre

Chris Sandre

Director, Mark Anthony Group

Director, Mark Anthony Group

THE SIT DOWN

Chris Sandre operates at the intersection of high-stakes sports and luxury culture.

While most executives choose a lane, either the grit of the arena or the refinement of the boardroom, Chris has built a career by destroying that divide. From the intense collegiate sports culture of the University of Florida to the executive floors of the Mark Anthony Group, he has spent two decades engineering partnerships that don't just drive revenue; they alter the landscape.

He is best known for his ability to execute "impossible" pivots. Whether it was convincing baseball fans to drink wine at the Rogers Centre or launching a luxury wine division during a global pandemic, Chris thrives in the grey zone where others see risk. He is an architect of momentum, transforming static brands into living, breathing cultural landmarks.

DEFINING MOMENTS

2005

The Foundation

University of Florida. Immersed in the intensity of SEC sports culture. The Lesson: "I learned early on that passion isn't just energy; it's a currency. If you can understand what makes a fan scream for their team, you can understand how to build a brand that people actually care about."

2013

The Rebrand

Canadian Tire Centre, Ottawa. Renaming the Senators' arena without alienating the fanbase. The Lesson: "A logo is corporate, but a building is communal. You don't just rename a landmark; you have to earn the right to be part of the fan's ritual. If you don't respect the history, you'll never own the future."

2015

The Shot

E&J Gallo x Toronto Blue Jays. The "Bat Flip" game. Putting wine into a beer stadium. The Lesson:"Luck is just preparation waiting for a camera. We fought to put our brand in that stadium so that when history happened, we were already in the frame. You can't buy the moment, but you can buy the proximity."

2020

The Expansion

The Bacchus Group. Launching a luxury wine division during a global lockdown. The Lesson:"When the market freezes, most people retreat. We decided to build. We grew the team from 17 to 44 when everyone else was cutting, proving that a crisis is actually the perfect time to steal market share."

2005

The Foundation

University of Florida. Immersed in the intensity of SEC sports culture. The Lesson: "I learned early on that passion isn't just energy; it's a currency. If you can understand what makes a fan scream for their team, you can understand how to build a brand that people actually care about."

2013

The Rebrand

Canadian Tire Centre, Ottawa. Renaming the Senators' arena without alienating the fanbase. The Lesson: "A logo is corporate, but a building is communal. You don't just rename a landmark; you have to earn the right to be part of the fan's ritual. If you don't respect the history, you'll never own the future."

2015

The Shot

E&J Gallo x Toronto Blue Jays. The "Bat Flip" game. Putting wine into a beer stadium. The Lesson:"Luck is just preparation waiting for a camera. We fought to put our brand in that stadium so that when history happened, we were already in the frame. You can't buy the moment, but you can buy the proximity."

2020

The Expansion

The Bacchus Group. Launching a luxury wine division during a global lockdown. The Lesson:"When the market freezes, most people retreat. We decided to build. We grew the team from 17 to 44 when everyone else was cutting, proving that a crisis is actually the perfect time to steal market share."

2005

The Foundation

University of Florida. Immersed in the intensity of SEC sports culture. The Lesson: "I learned early on that passion isn't just energy; it's a currency. If you can understand what makes a fan scream for their team, you can understand how to build a brand that people actually care about."

2013

The Rebrand

Canadian Tire Centre, Ottawa. Renaming the Senators' arena without alienating the fanbase. The Lesson: "A logo is corporate, but a building is communal. You don't just rename a landmark; you have to earn the right to be part of the fan's ritual. If you don't respect the history, you'll never own the future."

2015

The Shot

E&J Gallo x Toronto Blue Jays. The "Bat Flip" game. Putting wine into a beer stadium. The Lesson:"Luck is just preparation waiting for a camera. We fought to put our brand in that stadium so that when history happened, we were already in the frame. You can't buy the moment, but you can buy the proximity."

2020

The Expansion

The Bacchus Group. Launching a luxury wine division during a global lockdown. The Lesson:"When the market freezes, most people retreat. We decided to build. We grew the team from 17 to 44 when everyone else was cutting, proving that a crisis is actually the perfect time to steal market share."

Connect with Chris!

Connect with Chris!

Connect with Chris!

Mark Anthony Group

Mark Anthony Group

Mark Anthony Group

LinkedIn

LinkedIn

LinkedIn

Chris Sandre

Chris Sandre

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