While some leaders thrive on hype, Grant thrives on the Value Chain. He is a commercial percussionist, a drummer by trade, who understands that a business only works when every part of the operation keeps the same rhythm.

His career is defined by massive operational lifts. He didn't just manage SABMiller in Canada; he repatriated the brands and built a standalone organization from scratch, making it the country's 4th largest brewery on its very first day of operation. When Canada legalized cannabis, Grant moved into the "Great Unknown," designing the national commercial strategy that would secure the #1 market share for Canopy Growth in key categories like flower and drinks.

Now, as the Founder of Go Brands, Grant is applying that blue-chip discipline to the lighter side of consumption, proving that the best way to predict the future of a category is to build it yourself.