Most marketers treat experiential as a tactic. Mark treats it as anthropology. He looks for the tectonic plates beneath consumer behavior, the cultural shifts that quietly reshape how people decide. His career spans Canada, the United States, and Japan, where he worked at the edge of emerging communication technologies.

He built his reputation by making a bank feel human. During his time with TD Bank, he helped reimagine customer experience from the ground up. He did not just design installations. He helped create ATMs that came to life and thanked customers, transforming a routine transaction into a shareable emotional moment that drew coverage from CNN to Forbes.

Now at Midnight Circus, Mark leads strategic intelligence and behavioral forecasting. Working with brands such as JTI and Kraft, he connects insight to execution.