Todd Sherman

Todd Sherman

CEO, Urban Dining Group

CEO, Urban Dining Group

THE SIT DOWN

THE SIT DOWN

THE SIT DOWN

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If you focus on the guest and the guest experience, margin will follow. You have to enjoy human connection. It’s more than the bottom line, it’s a real sense of purpose.
If you focus on the guest and the guest experience, margin will follow. You have to enjoy human connection. It’s more than the bottom line, it’s a real sense of purpose.
If you focus on the guest and the guest experience, margin will follow. You have to enjoy human connection. It’s more than the bottom line, it’s a real sense of purpose.

Todd Sherman

Todd Sherman

Todd Sherman is a pioneering owner-operator who believes the true essence of hospitality cannot be stripped down to a spreadsheet. As Partner and CEO of Urban Dining Group, a premier multi-branded restaurant company in Toronto, Todd has spent nearly four decades shaping the Canadian dining landscape. What began as a family venture remains one to this day: Todd now oversees the business in partnership with his parents, Grant and Judy, who started the company in 1989, and that family-company ethos still anchors everything the group does. Under his leadership, Urban Dining Group has developed and operated iconic spaces ranging from the beloved neighbourhood staple Gabby’s to massive waterfront destinations like the Amsterdam Brewhouse and Barrelhouse (a former partnership with Amsterdam), the only NBA Courtside Restaurant in the world, and the iconic Hey Lucy’s Italian on King West in Toronto. Despite managing a portfolio of this scale, Todd remains intimately involved in the physical design and build of every single location, driven by an obsession with detail and human connection for spaces.

Todd’s hospitality journey began at just 15 years old, working at a local sandwich shop in Richmond Hill. Mentored by an older owner who meticulously placed every ingredient and treated each guest like family, Todd learned early that people don’t just come for the food, they come for the people. By 17, he was the youngest manager in the region. In 1989, his parents put everything on the line, mortgaging their home to open the very first Gabby’s at Yonge and Lawrence, and bringing Todd into the new family business. Still in high school and too young to legally drink, Todd cut chicken wings, cleaned floors, and helped build what would become a North Toronto institution, a place he fondly calls the “original social media,” where neighbours actually connected face to face.

Today, Todd fundamentally rejects the short-term, “two-to-five-year mandate” mindset of corporate CEOs. Instead, he operates on decade-long roadmaps, creating spaces designed specifically to foster belonging, even intentionally using narrower dining tables to bring people closer together. Fiercely protective of his team and his franchisees, and proud of the family company that now also employs two of his brothers and his oldest son, Ryan, Todd’s goal is to build a legacy brand that prioritizes the guest experience over immediate margins, proving that in an increasingly digital world, human connection is the ultimate competitive advantage.

DEFINING MOMENTS

1987

The Sandwich Shop Masterclass

Took his first job at a Mr. Sub in Richmond Hill before he even had a drivers license, working alongside an older owner who treated sandwich making as an art form. Lesson Learned: Details matter immensely. Hospitality isn’t just about the product you sell; it’s about the ecosystem you create and the genuine human connections you build.

1989

The All In Family Gamble

Watched his parents mortgage their house and sell assets to open the first Gabby’s location, ensuring failure was simply not an option. Lesson Learned: True passion and a sense of purpose are forged when you have everything on the line. Evolving with the business gives you a lifelong drive.

2020

Navigating Decades of Industry Upheaval

Steered the company through massive regulatory shifts, from the elimination of smoking in bars to the introduction of the HST, and eventually the catastrophic loss of human capital during COVID 19. Lesson Learned: Setbacks are just catalysts for adaptation. While AI will disrupt many sectors, hospitality is a “human first” industry that is fundamentally sheltered because people inherently crave connection.

2022

Scaling in Hospitality

Expanded Urban Dining Group well beyond Gabby’s, designing and launching large-scale projects like the Amsterdam Brewhouse, scaling the Lavazza Expression café concept, and partnering with the National Basketball Association. Lesson Learned: taking a long-term, owner-operator approach, thinking in five- to ten-year roadmaps rather than short-term shareholder metrics, allows a brand to consistently deliver a high-value experience without compromising quality.

1987

The Sandwich Shop Masterclass

Took his first job at a Mr. Sub in Richmond Hill before he even had a drivers license, working alongside an older owner who treated sandwich making as an art form. Lesson Learned: Details matter immensely. Hospitality isn’t just about the product you sell; it’s about the ecosystem you create and the genuine human connections you build.

1989

The All In Family Gamble

Watched his parents mortgage their house and sell assets to open the first Gabby’s location, ensuring failure was simply not an option. Lesson Learned: True passion and a sense of purpose are forged when you have everything on the line. Evolving with the business gives you a lifelong drive.

2020

Navigating Decades of Industry Upheaval

Steered the company through massive regulatory shifts, from the elimination of smoking in bars to the introduction of the HST, and eventually the catastrophic loss of human capital during COVID 19. Lesson Learned: Setbacks are just catalysts for adaptation. While AI will disrupt many sectors, hospitality is a “human first” industry that is fundamentally sheltered because people inherently crave connection.

2022

Scaling in Hospitality

Expanded Urban Dining Group well beyond Gabby’s, designing and launching large-scale projects like the Amsterdam Brewhouse, scaling the Lavazza Expression café concept, and partnering with the National Basketball Association. Lesson Learned: taking a long-term, owner-operator approach, thinking in five- to ten-year roadmaps rather than short-term shareholder metrics, allows a brand to consistently deliver a high-value experience without compromising quality.

1987

The Sandwich Shop Masterclass

Took his first job at a Mr. Sub in Richmond Hill before he even had a drivers license, working alongside an older owner who treated sandwich making as an art form. Lesson Learned: Details matter immensely. Hospitality isn’t just about the product you sell; it’s about the ecosystem you create and the genuine human connections you build.

1989

The All In Family Gamble

Watched his parents mortgage their house and sell assets to open the first Gabby’s location, ensuring failure was simply not an option. Lesson Learned: True passion and a sense of purpose are forged when you have everything on the line. Evolving with the business gives you a lifelong drive.

2020

Navigating Decades of Industry Upheaval

Steered the company through massive regulatory shifts, from the elimination of smoking in bars to the introduction of the HST, and eventually the catastrophic loss of human capital during COVID 19. Lesson Learned: Setbacks are just catalysts for adaptation. While AI will disrupt many sectors, hospitality is a “human first” industry that is fundamentally sheltered because people inherently crave connection.

2022

Scaling in Hospitality

Expanded Urban Dining Group well beyond Gabby’s, designing and launching large-scale projects like the Amsterdam Brewhouse, scaling the Lavazza Expression café concept, and partnering with the National Basketball Association. Lesson Learned: taking a long-term, owner-operator approach, thinking in five- to ten-year roadmaps rather than short-term shareholder metrics, allows a brand to consistently deliver a high-value experience without compromising quality.

Franchising With

Franchising With

Urban Dining Group

Urban Dining Group

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"I don't have a single franchisee that doesn't want another location. And I think that speaks volumes to waht we're doing and how we are treating them."
"I don't have a single franchisee that doesn't want another location. And I think that speaks volumes to waht we're doing and how we are treating them."

— Todd Sherman

— Todd Sherman

Connect with Todd!

Connect with Todd!

Connect with Todd!

Todd Sherman

Todd Sherman

NEXT Leaders

NEXT Leaders