Chris Sandre operates at the intersection of high-stakes sports, media, and luxury culture.

While most executives choose a lane, either the intensity of the arena, the influence of media, or the refinement of the boardroom, Chris has built a career by moving fluidly across all three. From the charged collegiate sports culture of the University of Florida to major partnership roles across venue naming rights, premium beverage brands, and now the future of sports streaming, he has spent two decades building partnerships that do more than drive revenue. They reshape how fans engage, how brands show up, and how culture moves.

He is best known for his ability to execute unlikely pivots. Whether it was convincing baseball fans to drink wine at the Rogers Centre, launching a luxury wine division during a global pandemic, or stepping into the fast-evolving world of streaming at FloSports, Chris thrives in the spaces others misread as uncertain. He understands that fandom is not static, media is not fixed, and the most valuable partnerships are the ones that meet people where passion already lives.

Now, as Senior Director, Integrated Partnerships at FloSports, Chris is helping shape the next generation of sports media partnerships, with a particular focus on unlocking growth in Canada. He is an architect of momentum, transforming brands from sponsors into participants and turning audience attention into lasting cultural relevance.