Nir Eyal
Author - Speaker - Consultant
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Nir’s Work
HOOKED
NATIONAL BESTSELLER
How do successful companies create products people can't put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick.
Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
“A must read for everyone who cares about driving customer engagement.”
-Eric Ries, author, The Lean Startup
Indistractable
Indistractable: How to Control Your Attention and Choose Your Life
Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention, how do we get the best from technology without letting it get the best of us?
"If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice."
-Prof. Jonathan Haidt, author, The Righteous Mind
SPEAKING & CONSULTING
Nir founded two technology companies since 2003 and is an active angel investor in companies that build healthy habits in users’ lives. His past investments have included multiple billion-dollar companies including Eventbrite and Kahoot.
Nir is a sought after keynote speaker on consumer psychology, habits, personal productivity, and dealing with distraction in and out of the workplace.
KEYNOTES
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
LIVE WORKSHOPS
Schedule time with Nir.
Relevant topics include:
Designing habit-forming products for greater engagement and retention
Improving productivity and well-being by managing distraction
Applying consumer psychology principles to change user behavior
Implementing the latest business, technology, and innovative trends
