Paul Weaver has never been the guy who follows the map. Raised in Mesa, Arizona by parents who let him wear bicycle shorts and a sport coat to dress-up day, he learned early that the most interesting path is rarely the most obvious one. Not particularly athletic, he found his identity behind a drum kit at age ten, and that instinct, to find your own rhythm and commit to it, became the operating system for everything that followed.

He spent a decade in banking and finance, survived the 2008 financial crisis, and walked away with one defining conclusion: he wanted to make something real. So in 2010 he moved to Toronto, applied to 150 jobs, and knocked on every door he could find until one opened. That door led to Molson Coors, then to Canopy Growth, then to the Boston Beer Company, and at each stop he did the same thing: walked into chaos, built the structure, and launched something that lasted.

Now as Director and Head of Cannabis at the Boston Beer Company, the hitmakers behind Sam Adams, Twisted Tea, Angry Orchard, and Truly Hard Seltzer, Paul has added another hit to that list. Teapot, the cannabis-infused iced tea he launched in 2022, is now the number one cannabis tea in Canada. His reputation isn't built on one win. It's built on the ability to do this over and over, across categories, across companies, across decades